-
TCF continues further down the path of being declared illegal. At the same time, the blockers to enforcing the Belgian DPA’s decision against TCF have become significantly lower. techcrunch.com/2022/09/07/iab-europe-tcf-gdpr-breach-appeal/
-
It's extremely frustrating to me that signaling could be an effective part of a larger compliance system but the IAB seems determined to tie it to TCF & ride it into the ground, then thru the ground & into the Earth's core until the entire concept vaporizes out from under them.
-
In riptari's article it is really clear how bad the case is going for the IAB. If DPAs start to enforce against TCF, which they may now be capable of doing, an entire category of ad tech--CMPs--may be immediately at risk. As will any company using TCF. techcrunch.com/2022/09/07/iab-europe-tcf-gdpr-breach-appeal/amp/
-
(which is all of them and most publishers.)
-
Ad tech legal councils stocking up on antacids this week.