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TCF continues further down the path of being declared illegal. At the same time, the blockers to enforcing the Belgian DPA’s decision against TCF have become significantly lower. techcrunch.com/2022/09/07/iab-europe-tcf-gdpr-breach-appeal/Permalink On twitter.com
♻️ 9 Retweets
❤️ 10 Favorites
Mood -3 🙁
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It's extremely frustrating to me that signaling could be an effective part of a larger compliance system but the IAB seems determined to tie it to TCF & ride it into the ground, then thru the ground & into the Earth's core until the entire concept vaporizes out from under them.On twitter.com
❤️ 2 Favorites
Mood +2 🙂
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In riptari's article it is really clear how bad the case is going for the IAB. If DPAs start to enforce against TCF, which they may now be capable of doing, an entire category of ad tech--CMPs--may be immediately at risk. As will any company using TCF. techcrunch.com/2022/09/07/iab-europe-tcf-gdpr-breach-appeal/amp/Permalink On twitter.com
♻️ 3 Retweets
❤️ 7 Favorites
Mood -3 🙁
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(which is all of them and most publishers.)Permalink On twitter.com
❤️ 1 Favorite
Mood 0
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Ad tech legal councils stocking up on antacids this week.Permalink On twitter.com
❤️ 4 Favorites
Mood +1 🙂