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justseeby humanpropensity It's not just contextual, but it IS a particular context, the context of the specific unit at the footer of trustworthy publisher sites. These are literally the FIRST thing on the Advertisers page of their site
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justseeby humanpropensity Contextual is a major part of that, because I know they depend on being able to scan the site for context, but you are correct that they do plenty of audience targeting. However, their native style IS the KEY selling point.
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justseeby humanpropensity Dumping their unit into a standard banner sure doesn't seem like native style advertising and dumping it into the open bidding ecosystem doesn't seem like "trusted editorial sites"
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justseeby humanpropensity I got hit by the banner in an incognito window in a spam site I was investigating. Does that sound like this?