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Reported that ad b/c let's be honest it is not really safe for work Twitter.
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Good time to bring back this great piece - howtonotsuckatgamedesign.com/2013/12/marketers-fear-female-geek-2/
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"Basing your marketing decisions on previous sales data [...] is a way to increase short term revenue and it is a way to minimize risk. But it also is always just looking to the past for answers. It [...] treats innovation as a potential problem." howtonotsuckatgamedesign.com/2013/12/marketers-fear-female-geek-2/