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ADCA has passed both CA's Senate & Assembly, it now goes to Gov. Newsom to sign, which he seems extremely likely to do. For better or worse one of the largest states in the union looks like it is getting into the age gate enforcement business. Final text: leginfo.legislature.ca.gov/faces/billCompareClient.xhtml?bill_id=202120220AB2273&showamends=false
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A lot of folks are worried about if this will apply to more generalized content, and it seems likely this will not be as bad as some of the fear-mongering puts it. What it will impact everyone with is the new age-focused additions to the DPIA process.
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If your company doesn't have a privacy or legal team doing these because you don't have enough exposure to the EEA, that pretty much ends when this law gets signed. We are all going to be doing DPIAs now.
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That said, plenty of people disagree with me about who will be exposed to these concerns and how. Nothing has changed in the amendment process and the phrase "likely" when it comes to children accessing content remains, that concern IDed well here: techdirt.com/2022/06/29/california-legislators-seek-to-burn-down-the-internet-for-the-children/
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TechDirt has some great critical coverage of the law you can read here: techdirt.com/tag/ab-2273/
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The most aggressively opposed to the law folks believe this would essentially force an age gate on all content or some sort of automated detection system that would be very bad for privacy. techdirt.com/2022/08/26/who-would-benefit-from-californias-age-appropriate-design-code-apparently-porn-companies-privacy-lawyers-and-medical-disinfo-peddlers-but-not-kids/
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(I'm not counting those who are aggressively opposed to the law because they REALLY want to track and sell the user data of 13-18 year-olds, their opinions don't really hold water with me)
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At the end of the day, compliance is really going to come down to how you read "likely" in this context and what CA decides to do once enforcement kicks off.