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davesmyth_ Yeah, this is their actual excuse! Which I find hilarious because marketers and ad tech people call user data "currency" for a reason and everyone involved definetly knows that.
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davesmyth_ Like the whole free use of internet products in exchange for sharing your user data w/multiple parties is the quintessential CCPA DNS case. The rules were clearly built to understand that you can sell user data without exchanging dollars.