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humanpropensity swodinsky JeromySonne Iwillleavenow coreypein docadam I'm not sure what you mean? I mean a buyer comes in and says 'we will pay you a million dollars to place ads on your site but only if you have X ad tech script running' and then the publisher goes to X and X says 'pay us money up front and we get a percent of revenue'...On twitter.com
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humanpropensity swodinsky JeromySonne Iwillleavenow coreypein docadam Since that costs less than a million dollars so boom, publisher ends up with ad tech on page. And that also happens in programmatic, where agencies will say 'we'll only be buying on pages with X ad tech' and process repeats.Permalink On twitter.com
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