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JeromySonne humanpropensity swodinsky Iwillleavenow coreypein docadam But there's a real conversation to be had about a whole category of businesses (drop shippers being the worst, but not the only) that wouldn't exist if it wasn't for FB and G advertising. We're talking about a truly alternate history situation...Permalink On twitter.com
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JeromySonne humanpropensity swodinsky Iwillleavenow coreypein docadam I don't doubt that there are *some* businesses for which personalized advertising works well on Google & FB but many are designed for principles that exist because of the post-tracking world. And the cost of ML and conversion campaigns is large, and has to deal with fraud...Permalink On twitter.com
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JeromySonne humanpropensity swodinsky Iwillleavenow coreypein docadam We have to take account that there are a lot of local businesses which have *no other major advertising venues* anymore because their other ways of local advertising have gone out of biz b/c big brands pulled their spend...Permalink On twitter.com
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JeromySonne humanpropensity swodinsky Iwillleavenow coreypein docadam Like... 'does this work' is a VERY different question than 'is this the most cost-effective way to accomplish buyer goals'. The answer is not so clear then. Then we have another factor beyond that...On twitter.com
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JeromySonne humanpropensity swodinsky Iwillleavenow coreypein docadam Which is, does it create a healthy ecosystem in which markets make money that flows into the hands of consumers who then have money to spend. But ad tech, especially the majority of spend on FB and G are *extractive* they pull money from communities and don't give it back...Permalink On twitter.com
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JeromySonne humanpropensity swodinsky Iwillleavenow coreypein docadam And finally it's important to note that you can't sell products during a civil war. You can't sell products when everyone is dying b/c they don't know what to believe about a pandemic. Larger outcomes and larger impacts MATTER but they can't be tracked so easily...Permalink On twitter.com
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JeromySonne humanpropensity swodinsky Iwillleavenow coreypein docadam The problem is that buyers often confuse 'easier to track success' with 'more successful'. But I'm not sure even that is the case. Look at all the DTC businesses that pop up and go out of business. That's not a healthy economy or a success, but they rely heavily on targeted ads.Permalink On twitter.com
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