-
swodinsky Iwillleavenow coreypein docadam This is the longer answer. There's a world where publishers make MUCH more money, but it requires a REAL global shift towards privacy. As long as there is 3ps out there able to soak up data and claim individualized targeting, the money flows to them. BUT...Permalink On twitter.com
❤️ 6 Favorites
Mood 0
-
swodinsky Iwillleavenow coreypein docadam In a world where there was no choice other than privacy and where all these ad tech middlemen wouldn't be capable of claiming they provide the services they claim to provide the ad tech tax shrinks significantly and the beneficiary of that is absolutely publishers...Permalink On twitter.com
❤️ 2 Favorites
Mood 0
-
swodinsky Iwillleavenow coreypein docadam We *have* to imagine a *whole new world* based in privacy and fight to make that happen because otherwise publishing as a business is doomed, one way or the other...On twitter.com
❤️ 6 Favorites
Mood -3 🙁
-
swodinsky Iwillleavenow coreypein docadam That's what worries me about a lot of the laws and what they cover. If all it does is make data *sharing* hard, it just advantages big players with lots of user data. If it makes personalized targeting hard, that's a long term win. And it has to do it in EVERY venue...Permalink On twitter.com
❤️ 4 Favorites
Mood +2 🙂
-
swodinsky Iwillleavenow coreypein docadam Like, if we make user targeting not ok in Display but DOOH lets buyers target based off user identifying beacons or OTT sends the entire history of everything you watch down the line then the buyers will just move to there. Buyers move to the place where there's the most data...Permalink On twitter.com
❤️ 2 Favorites
Mood +2 🙂
-
swodinsky Iwillleavenow coreypein docadam So we have to fix it across the board and allow users the ability to easily opt out of tracking AND personalized targeting. That's why I'm not a huge fan of the move to regwall everything. It's the logic of the moment, but long term it will help a few pubs, but not the industry.Permalink On twitter.com
❤️ 3 Favorites
Mood +9 🙂