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robinberjon alextcone swodinsky montezumachavez RobertJBateman Ryanbarwick aexm atgrote I think y'all are really over-complicating this. I just finished reading the decision. It's not about contracts or IP addresses. Sephora was running the full spectrum of customer tracking, tagging users with 3p cookies, joining 2nd party data, and then using that to target ads...Permalink On twitter.com
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robinberjon alextcone swodinsky montezumachavez RobertJBateman Ryanbarwick aexm atgrote It isn't their contracts or IPs or anything like that. Sephora thought that because they don't have ads on their own site they couldn't be considered as selling a user's data. Sounds like their council just really sucked. But then again, considering the minuscule fee, maybe not.Permalink On twitter.com
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Mood +4 🙂
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robinberjon alextcone swodinsky montezumachavez RobertJBateman Ryanbarwick aexm atgrote They literally did nothing in response to CCPA other than put a message on their site saying "We don't sell user data" (which made it even worse) because... I dunno... they didn't actually read the law?Permalink On twitter.com
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Mood -3 🙁
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robinberjon alextcone swodinsky montezumachavez RobertJBateman Ryanbarwick aexm atgrote There is a totally OTHER interesting conversation about IP addresses under CCPA though! Which is yes that could be personal information, but what you do need a contract for (or be signatories to the LSPA) is to say 'you get this data but you can't use it' via a signal like USP.On twitter.com
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Mood +5 🙂