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acfou swodinsky kfranasz Hearst I mean, they're just identifying that the traffic came from buying traffic. If you think *any* publication is above buying traffic, especially from Taboola, I have a shocking surprise for you.On twitter.com
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acfou swodinsky kfranasz Hearst In fact, publishers often offer "audience extention" as an upfront service, and even if they don't, it's still about getting the right users in front of the right ads. Last survey I read said 95% of pubs buy traffic.Permalink On twitter.com
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acfou swodinsky kfranasz Hearst Publisher arbitrage is just a fact of life in the current ecosystem. IMO it's fine if they're doing the work of verifying the humanity of the traffic. But most don't. Last time I did that work, the percent of IVT incoming was very high, but also fully detectable by GAM.Permalink On twitter.com
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