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Lol this isn't a new thing at all. Reuters/1556076405464584193
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So much of the credibility given to the "metaverse" comes from media treating it incorrectly as a new beat and parachuting in reporters with no understanding or knowledge of the virtual reality space or its history--beyond the press release immediately in front of them.
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Also, even a decade ago, and in plenty of instances since then, the virtual influencers were better animated, moved more smoothly and could animate taking well enough that they didn't need the cheap hack of wearing a mask to cover up the CGI model's lips. polygon.com/2020/11/30/21726800/hololive-vtuber-projekt-melody-kizuna-ai-calliope-mori-vshojo-youtube-earnings
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*animate talking
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And just for reference, even on Twitch some can put in a lot of effort for making an effectively rendered avatar for this sort of thing, from last year: kotaku.com/codemiko-is-the-future-of-streaming-unless-twitch-bans-1846349881
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It's just depressing to see mainstream media outlets taken in by easily faked "big numbers" on social platforms, and reporting on this low effort bs like its brand new.