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jeffjarvis I think this gets to some *really* interesting questions actually. I think we'd both agree that the facts show the rise of personalization hasn't particularly advantaged actual media without me pulling out profitability charts, the duopoly graph, or an ad tech tax article?...Permalink On twitter.com
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jeffjarvis So if the current technical regime doesn't particularly help subsidize journalism, except as drips and dregs from big tech, what would happen in a more private world that might answer this question of how publishers can compete in a world of abundant supply of ad views...Permalink On twitter.com
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jeffjarvis And I do think this is a really important question! One that we'd face in media regardless, as the supply rises in the VOD, OTT, and DOOH spaces with all the same specs and technical capacity (at least promised to advertisers if not actually available in unvarnished reality)...Permalink On twitter.com
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jeffjarvis I've been thinking about this a lot, because I do think it is a big question that we'd hit personalization-free or not. Chronotope/1210842475490922496Permalink On twitter.com
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jeffjarvis Especially since non-website platforms have... certain... advantages... Chronotope/1210842776474202112On twitter.com
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jeffjarvis I think the answer is that without changes and limitations to the things that "personalization" can promise publishers are only going to be in more of a bidn soon. But as personalization is blocked by privacy activist tech or law, a new path opens...Permalink On twitter.com
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jeffjarvis Effective first party data, targeting on the basis of trust, advertising that can be run free of activist criticism. All of these are things mainstream media sites can offer with their ad inventory that can shine better without programmatic personalization thru 3rd parties...Permalink On twitter.com
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jeffjarvis The short version is: At the end of the day, the right answer for how publications can compete with rising avails is privacy, because privacy allows publishers to sell ads on a quality synergistic with the editorial side's principles: trust.Permalink On twitter.com
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