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JeromySonne swodinsky dmarti robinberjon BradAT Therran It sounds like a good idea, except all the incentives for publishers are wrong for it. Sales people get commissions. But self-service platforms don't give those commissions. But the contact publishers have with the community of advertisers that support them are sales people...On twitter.com
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Mood +5 🙂
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JeromySonne swodinsky dmarti robinberjon BradAT Therran The core problem with self service ad platforms is that you need to educate their users and while Programmatic Direct systems are great for large publishers, the numbers are wrong for small publishers unless it comes bundled with support that makes it not really owned by them.Permalink On twitter.com
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Mood +1 🙂