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Frustrating to see G/O release autoplay video on all mobile article pages, where the video is unrelated to the content, does not activate associated with intent, blocks 1/3rd of the screen, and cannot be manually closed and is t/f against IAB specs in multiple ways.Permalink On twitter.com
❤️ 18 Favorites
Mood -3 🙁
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When you run autoplay video like this, against multiple commonly agreed upon specifications, not only are you creating a bad user experience, but you're also fundamentally defrauding advertisers who pay high CPMs for what is expected to be specific high quality engagements.Permalink On twitter.com
♻️ 1 Retweets
❤️ 7 Favorites
Mood +1 🙂
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Not being able to close the video is very egregious & creates situations where ads may play in a way to significantly irritate the user (even more than the traditional experience) & can actually create a negative association for the user w/the brand. Little better than pop-ups.Permalink On twitter.com
♻️ 1 Retweets
❤️ 5 Favorites
Mood -3 🙁
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Also, eventually the experiance will render unusually low engagement, robbing the publisher of the CPM value of doing video in the first place as the ads' value trends down.On twitter.com
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Mood 0