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Still churning in my brain over the fact that check in at American involved negotiating through 2 attempts to upsell seating and one attempt to upsell boarding order privileges. At least one of which nearly got me with some dark pattern button shading bs.
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The increased use of internet enabled computers for everything doesn't just mean that everything eventually becomes ads... but also that everything is immediately a point of sale.
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Especially because tap to pay means the equipment to get you to give your credit card is less and less expensive and getting physically smaller all the time.