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Taking about how we could use AdCOM - github.com/InteractiveAdvertisingBureau/AdCOM/blob/master/AdCOM%20v1.0%20FINAL.md And CATS iabtechlab.com/standards/cats/ for the future of Video and more efficient processing of video ads.
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I like the idea of being able to reject the incorrect ads when they come in before they even display, as opposed to the immense unfortunate freedom of execution VAST currently allows. Not sure I 100% believe it'll work, but looking forward to finding out.