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While Topics API is an improvement over FLoC, it's hardly a perfect solution and there's clearly a lot of conflict over if it works and exactly who it advantages. The 1 new topic/week specified in Google's blog post seems not useful for 1 domain pubs - adweek.com/programmatic/googles-privacy-sandbox-origin-trials/Permalink On twitter.com
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Mood +5 🙂
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My hope is that we'll see the Chrome team move forward on ways to give different pages under a domain different topics, but my concern is that the privacy guarantees seem to be tied to the one-calculation-per-domain setup.Permalink On twitter.com
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Mood +2 🙂
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However, as long as the topics are limited per-domain, I really worry about how it enables and supports particular sketchy multi-domain-network business models if it were to go live.On twitter.com
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Mood -2 🙁
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Some interesting alternatives to differentiate on: - lowest level directory - Schema dot org genre or author - OpenGraph article:section - Some other metadata structure that might be commonly used but I don't know about?Permalink On twitter.com
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Mood +1 🙂
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But yeah... in many ways I feel like we can't even really think about how Topics could work for us until it does more than terms per top level domain.Permalink On twitter.com
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Mood +5 🙂