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To be blunt, I think this analysis is too restrained. I think that BuzzFeed had the best situation for building a large scale pure digital general news operation and the end of their newsroom is a signal that building a new operation is impossible without some sort of side biz. michellemanafy/1525091996410454017
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The question should not be subs vs ads but: is it possible to launch a new pure digital general news business, aim to be large scale, and make a profit? I'm starting to wonder if the conditions of the market as it is currently formed are able to support such operations.