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profcarroll swodinsky It's worth nothing that, in Surveillance Capitalism, Zuboff argues that this is part of how these models inevitably work, as surveillance becomes more broad and the categories more narrow the platforms must do more work to try to "force" their targeting to be "accurate".Permalink On twitter.com
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profcarroll swodinsky Inevitably, as the targeting business sucks up more & more user data, targeting becomes the focus of development and incepting that targeting into your brain to increase match rates becomes more and more the focus of the platform, removing development of the core non-ad features.Permalink On twitter.com
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profcarroll swodinsky The problem is not just the big tech monopoly but that pushing down this road means that all ad-monetized websites will inevitably face the same fate in one form or another.Permalink On twitter.com
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profcarroll swodinsky There are many things I disagree about w/Zuboff but this cycle of increased detail in targeting, increased need to push the platform towards forcing ad views, and then leveraging inevitable monopoly via data control to safely push the platform to lower quality is not one of them.Permalink On twitter.com
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profcarroll swodinsky I have a slide from many years ago that talks about how this cycle inevitably impacts the larger ad-driven web and continually raises the ad tech tax as well.On twitter.com
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