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JasonFBennett I do think that most of Netflix's drops are not highly anticipated though? And all their testing does not produce stable predictable flows of interaction. And while I agree about engagement working better on one-drops in theory, a Netflix with ads is not optimizing for that.Permalink On twitter.com
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Mood +5 🙂
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JasonFBennett The problem is that engagement of that type comes in bursts not a steady flow and that's the exact opposite of how you want an ads biz to run, with a steady and predictable flow of eyeballs.On twitter.com
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Mood -1 🙁
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JasonFBennett Which is my point, even if you are right and one-drops are superior for users, an ad-driven platform is no longer designed for users... it is designed for advertisers AND users.Permalink On twitter.com
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Mood +1 🙂