Chronotope’s avatarChronotope’s Twitter Archive—№ 150,582

  1. …in reply to @JasonFBennett
    JasonFBennett I do think that most of Netflix's drops are not highly anticipated though? And all their testing does not produce stable predictable flows of interaction. And while I agree about engagement working better on one-drops in theory, a Netflix with ads is not optimizing for that.
    1. …in reply to @Chronotope
      JasonFBennett The problem is that engagement of that type comes in bursts not a steady flow and that's the exact opposite of how you want an ads biz to run, with a steady and predictable flow of eyeballs.
      1. …in reply to @Chronotope
        JasonFBennett Which is my point, even if you are right and one-drops are superior for users, an ad-driven platform is no longer designed for users... it is designed for advertisers AND users.


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