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aripap burk504 I think *very* few pubs would be capable of running their own clean room, def extremely few using something like AWS applications, slightly more but still very few using a white label. I assume most (even some of the ones capable otherwise) will go to the top few like Ari says.Permalink On twitter.com
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Mood +10 🙂
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aripap burk504 But the whole point of clean rooms is that they have the capability to interface with other systems so I assume marketers will go with whoever and agencies will go with whoever pays them off and we'll end up with most compatible with each other...Permalink On twitter.com
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Mood +3 🙂
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aripap burk504 Unlike with viewability/brand safety, you can't just throw another on the pile or flip a switch. Clean rooms require a lot of legal clearance and a lot of time transferring/syncing data. I don't think it'll end up with pubs totally pushed into particular vendors like with IVT BS.On twitter.com
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Mood +6 🙂