Chronotope’s avatarChronotope’s Twitter Archive—№ 149,487

  1. …in reply to @robleathern
    robleathern btsavage Yeah, but the inventory sucks, the creatives are poor, but often expensive, and conversations are doubtful. Chronotope/1511320924146044934?t=5X8Ht889bIaKKmOcxGOpKw&s=19
    On twitter.com Twitter logo Chronotope’s avatar ❤️ 1 Favorite Mood -5 🙁
    1. …in reply to @Chronotope
      robleathern btsavage And also... Come on, we all know what measurement is there is total BS because wherever ad tech is given less transparency it cranks up the BS. Chronotope/1454067205361049604?t=5X8Ht889bIaKKmOcxGOpKw&s=19
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      1. …in reply to @Chronotope
        robleathern btsavage To be blunt, advertisers want the models and tooling of digital display to apply to CTV and.. it just doesn't! For all the BS CTV ad tech spins and numbers it manipulates the market doesn't work the same way and users don't engage with creatives the same way.
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        1. …in reply to @Chronotope
          robleathern btsavage Only... Video is too expensive to support the race to the bottom effect these systems inevitably produce. That's the biggest problem this fracturing growing connected TV market is going to face.
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