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sethjberman With a few exceptions in terms of Big Culture Events like Squid Game, that will be hard to monetize on because they are only realized after many people have stopped watching, where Netflix has the leverage, the advertisers want that, but the agencies want to do *less work*.
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sethjberman I suppose the one weird change that this *will* almost def encourage for the reasons you are talking about is that Netflix will have big incentives to change their stance on releasing seasons all at once.