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sethjberman With Snap they have extremely different formats from any other platform and an extremely focused and particular user base that has shown a preference for their particular style of interaction. Netflix does not have a different format, it doesn't not have a particular user base.
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sethjberman The number one thing agencies are going to want to do is reuse their TV and YouTube creatives and I can't see a good reason Netflix could stand against that and say no. They don't have a unique selling proposition just a large scale of eyeballs.