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adamheimlich doriantaylor That ignores cookies as fingerprinting vectors, it ignores cookies were used as identifiers not just on specific ID strings, & it ignores a number of services who match data points to re-identify people passively. Connecting to names is not even usually the problem.
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adamheimlich doriantaylor Like the issues are much larger than re-identification, the issues are what is done with re-identification or with the comprehensive data profile that may or may not include names and how that data is processed into products down the line that can be exclusionary.
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adamheimlich doriantaylor Like collecting geo data, connecting it to the event that many people are going bankrupt in that geo, excluding that person from seeing house purchasing ads is already bad before you connect an ID to that person (name or not) and then have that exclusion follow them around.