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doriantaylor adamheimlich It's really easy to not drive on the sidewalk yet we still see people who do and also we still have laws against it. Like just because cookies exist adamheimlich and they can be blocked doesn't invalidate a need to regulate them or what they do for the ad ecosystem.
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doriantaylor adamheimlich Blocking cookies is easy! Blocking what they do on behalf of the ad tech ecosystem which can then be replicated by fingerprinting or UUIDs or network-level identifiers is not so easy. Consumers shouldn't be required to take technical measures if they don't want to be tracked.