-
I think the thing about Twitter is, it can't explain its success. It built a thing and that thing succeeded but why did it succeed? Why could it fail? Why do people keep coming back? Unlike the other big social companies Twitter doesn't seem to have answers for those questions.
-
There's at least 10 good books each about why and how FB & Google got big. I don't think I've ever seen a really good one about Twitter & I think the reason is because the company & everyone involved just can't construct an origin narrative beyond 'we want to talk to each other'.
-
I think this is the main reason it tends to be much more risk adverse and slow to change compared to other tech companies. It doesn't know what works so it doesn't know what would break the thing that works. I think that's been good and bad for Twitter...
-
But it's def some good! Its slow movement has given it room to be careful, thoughtful, and intentional (at least compared to the rest of social media). Hard to see how going private would retain that good feature, no matter who owns it...
-
Not all companies benefit from public ownership in the market, but I think Twitter does. Twitter doesn't understand itself and most people don't understand it as a business or a story either and so it gets pulled in a lot of directions, but it ends up equaling out...
-
In some ways there is nothing more dangerous for Twitter than leadership that believes they know exactly what it is, what box it fits in, and how big that box should be.
-
I think this is what I like most about Twitter: Every other platform has settled into the old spaces, solidified into coherence and permanence. The rest of Big Tech has become the Present but Twitter still somehow feels like the Future.