Chronotope’s avatarChronotope’s Twitter Archive—№ 149,017

        1. I think the big mistake analysts make when considering the "paywall strategy" & building assumptions off it is almost no hard paywall strategy is permanent except for pubs large enough to hold the line or small & focused enough to have a captive audience nytimes.com/2022/04/14/business/media/quartz-the-business-news-site-drops-its-paywall.html?smid=tw-share
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      1. …in reply to @Chronotope
        For a site like Quartz general news analysis, there are just too many competitors. So you capture loyalists and then you go for a while longer to create loyalists where you can but eventually you've maxed out customer acquisition and your company can't be stable it has to grow
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    1. …in reply to @Chronotope
      At the end of the day, if your business is content & you are legally required by articles of incorporation to seek growth there are only so many subscribers, but ads scale up in ways that are not based on unique users and allows you to grow not just on loyalists but on engagement
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  1. …in reply to @Chronotope
    Hard paywall just doesn't scale well with content success. Companies are required to scale up by their investors. So there's always going to be a return to ads. Most hard paywalls will be gone inside of 5 years. Quartz is just ahead of the curve.
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