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In ad tech every middleman services gets, at minimum, two bites of the apple.Permalink On twitter.com
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I still am having trouble getting over IAS getting paid by publishers & buyers and then getting a third cut by reselling their crawling on the market. Imagine how great it would be to get paid for doing a single thing three times by 2-3 different parties. morningbrew.com/marketing/stories/2022/03/10/publishers-say-brand-safety-companies-selling-contextual-ad-tools-are-scraping-their-data-unfairlyPermalink On twitter.com
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IAS just got caught with their fingers in the jar, but I'm sure they're not the only ones pulling this sort of BS. It's like a vertical integration sketch from 30 Rock, laughably greedy if only it wasn't happening for real.Permalink On twitter.com
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On twitter.com
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Like with so much of ad tech, trying to wrap your head around how the market dynamics are shifted in subtle and major ways by a single entity sitting at very different areas of the marketplace, is the sort of work that could satisfy an entire dissertation worth of time.Permalink On twitter.com
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Mood +4 🙂
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I also still can't believe we're now 5 years into multiple vendors trying desperately not to bid against themselves in real time and failing miserably. digiday.com/media/what-is-supply-path-optimization/Permalink On twitter.com
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Mood -8 🙁
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I ended up explaining to someone yesterday the reason why bidders want to see position IDs and it filled up two entire whiteboards.On twitter.com
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Mood +1 🙂
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Every day I try to wrap my head around why anyone would want to preserve this status quo and then just lie back and go: oh right, it's just extreme greed. Ad Tech is the marketplace as reinvented by Gordon Gekko.Permalink On twitter.com
♻️ 1 Retweets
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Mood -2 🙁