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alextcone kfranasz swodinsky humanpropensity Myles_Younger pbannist Yeah, this is the big problem. Without a sea change in the ecosystem publishers are not incentivized to leverage the controls because it decreases supply and bid pressure while buyers are not incentivized to act well because it increases cost. Everyone is incentivized badly.Permalink On twitter.com
❤️ 6 Favorites
Mood -4 🙁
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alextcone kfranasz swodinsky humanpropensity Myles_Younger pbannist We've had more complex talks with publishers about other incentives and Core Web Vitals is an especially useful lever to push to prioritize performance for more pageviews/organics/subs... but it isn't a model that works for every publisher...Permalink On twitter.com
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Mood +2 🙂
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alextcone kfranasz swodinsky humanpropensity Myles_Younger pbannist IMO this behavior at the cookie-sync and iframes within iframes level is one of the ones a clear regulatory need, where there is never going to be change unless it is forced because it is impossible to align forces effectively at useful scale.Permalink On twitter.com
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Mood +4 🙂
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alextcone kfranasz swodinsky humanpropensity Myles_Younger pbannist I mean... this is the industry that created VPAID, a *standard* that triggers potentially infinitely recursive JS script calls on to a page *by design*. It is not going to solve this issue without serious pushing.On twitter.com
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Mood +1 🙂
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alextcone kfranasz swodinsky humanpropensity Myles_Younger pbannist Ironically, I do think that because the forces and incentives that allow this to happen are not particularly well aligned with each other it makes for a fragile political coalition that would be easy to break by a strong regulator with a strong argument.Permalink On twitter.com
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Mood +6 🙂