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cat_groomer molly0xFFF Writing and sharing good content is the way to start, but you'd also want some structured metadata that helps machines understand your site. There are good WordPress plugins that do a lot of that lift for you and for static sites...
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cat_groomer molly0xFFF I wrote two pieces about how to do this with Github Pages' Jekyll that can be of use on that platform or pretty easily applied to others: aramzs.github.io/jekyll/social-media/2015/11/11/be-social-with-jekyll.html aramzs.github.io/jekyll/schema-dot-org/2018/04/27/how-to-make-your-jekyll-site-structured.html