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swodinsky steveglista robinberjon The UUID proposals are basically an entirely different solution space, attribution is not the main thing they're interested in resolving. UUIDs are to replicate 1to1 user targeting that marketers thought 3p accomplished but never really worked...On twitter.com
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swodinsky steveglista robinberjon As for Liveramp... Well it doesn't seem worried because it's not particularly beneficial to acknowledge your entire business has a timer on its existence.Permalink On twitter.com
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swodinsky steveglista robinberjon The attribution stuff here is meant to deal with the fact that click attribution cannot without 3p cookies.Permalink On twitter.com
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