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This is weird right? This feels real weird. kickstarter.com/projects/dragonsteel/surprise-four-secret-novels-by-brandon-sanderson?ref=crheow&gclid=Cj0KCQjw_4-SBhCgARIsAAlegrV8stgR6jPre8JbfT1v6YobN9oCwf-4pwpq11v9umKyPqMgwK-XXkIaAoA5EALw_wcBPermalink On twitter.com
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I got a truly odd YouTube ad starring Sanderson to promote this.Permalink On twitter.com
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Well that was a journey.Permalink On twitter.com
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This is an interesting pricing tier model with a push to physical being an all or nothing deal.Permalink On twitter.com
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Sanderson's cross-genre success makes him pretty uniquely positioned to do something like this I suppose. Also the scale of works he has published. I mean... it's pretty wild that one component of this is he is uhhh... running his own fan convention... just for him and his works.Permalink On twitter.com
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*looking around* there's obviously also a meaningful ad buy involved. Seeing it on search & video. I think it's likely to be a mistake to look at this and think about it in terms of self-publishing. This is something between product testing and a corporation's marketing.Permalink On twitter.com
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It doesn't look like this is a scam in any way to be clear, but when I see a weird QVC-style YouTube ad, a company owned by a BYU alumni and a convention in Salt Lake City all my alarms go off. But all that appears to be incidental in this case.Permalink On twitter.com
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I've read a whole bunch of Sanderson's work and like... I'm not recommending against it. It's... fine. It's fine stuff. It falls into the popcorn-book category for me. I eat it up and forget about it. But I dunno... the whole "hidden book" thing just feels off in some way.On twitter.com
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I sorta bet that what this is about is that Sanderson's fans don't often cross genres to his work in other genres and so this is a really effective way to push his fans to read his works in genres they wouldn't normally consume which then sells them on his other series. Maybe?Permalink On twitter.com
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I dunno, maybe not. It just feels off in the way that what looks like growth hacked Kickstarter campaigns often feel real off. It doesn't mean it is bad, just... interesting.Permalink On twitter.com
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