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jaypinho aripap I've literally just explained why publishers don't have a choice and can't block the brand safety vendors who they've been forced to work with and pay.Permalink On twitter.com
Mood 0
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jaypinho aripap But also, fkin forget about robots.txt, it's not relevant here. ... Publishers have a contract with these vendors that they now can't enforce because of ad tech economics. That's even more fked up than if IAS wasn't following robots.txt.Permalink On twitter.com
Mood -1 🙁
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jaypinho aripap Like the problem is that they're violating contractual terms, or forcing those terms against publisher's interests, and using their market leverage to keep the publishers who object running their service anyway. There's no other way to describe this than a shakedown.On twitter.com
Mood -2 🙁