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kenarchersf pbannist It's really easy to detect viewability. I've built that signal for publishers multiple times. You do not need to scrape pages for viewability. Storing viewability metrics is not hard. It's a signal signal. Then you average it. You don't even have to store every instance. Also...On twitter.com
Mood +2 🙂
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kenarchersf pbannist Because viewability is user-specific predictive viewability is of doubtful use. ALSO there are existing view-ability measures that buyers can use. That's not the point. The point is that publishers DO NOT HAVE leverage in these situations. The buyers do...Permalink On twitter.com
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Mood -1 🙁
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kenarchersf pbannist And ALSO if you look at my examples in the thread IAS has proven basically incompetent at doing their specific job around both viewablity and brand safety.Permalink On twitter.com
Mood -1 🙁