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kenarchersf pbannist Publishers do not have the leverage to add IAS to robots.txt because they are forced to allow them to crawl the site in order to participate in the ecosystem. ALSO: robots.txt isn't a firewall. If IAS is unwilling to respect contractual terms... why would they respect robots.txt?
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kenarchersf pbannist Also also: there is an intrinsic conflict of interest here that is just huge and incredibly problematic.