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mchowla pbannist humanpropensity luk_wlodarczyk SimonJHarris KyleDozeman I mean... the World Federation of Advertisers has admitted that to be the case - businessinsider.com/wfa-report-ad-fraud-will-cost-advertisers-50-billion-by-2025-2016-6 So have numerous experts - dmnews.com/eliminating-ad-fraud-this-time-for-good/ This is just a fact. These companies have admitted they are being massively defrauded & don't know what to do about it.Permalink On twitter.com
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mchowla pbannist humanpropensity luk_wlodarczyk SimonJHarris KyleDozeman I mean... criminals defraud companies all the time and they are often at a loss to handle it without some sort of regulatory tools which... I note again... ad tech does not have any that specifically address it's ecosystem mashable.com/article/ad-fraud-organized-crimeOn twitter.com
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mchowla pbannist humanpropensity luk_wlodarczyk SimonJHarris KyleDozeman That they can't keep track of their ROS on digital ad tech until significantly after the spend has been central in major reports about Uber forbes.com/sites/augustinefou/2021/01/17/ubers-lawsuit-against-ad-fraud-comes-full-circlethey-won/?sh=7049f81a4458 and P&G adweek.com/brand-marketing/when-procter-gamble-cut-200-million-in-digital-ad-spend-its-marketing-became-10-more-effective/Permalink On twitter.com
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