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mchowla pbannist humanpropensity luk_wlodarczyk SimonJHarris KyleDozeman I'm not talking about persuasion techniques. I'm talking about ad tech optimization and marketplace techniques. These are VERY different from the actual content of the ad and allow advertisers to accomplish very different goals very differently.Permalink On twitter.com
Mood +3 🙂
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mchowla pbannist humanpropensity luk_wlodarczyk SimonJHarris KyleDozeman Like arbitraging an ad has different economic goals & mechanisms. So does monetizing a fraud site. So does monetizing a fraud site via arbitraging CPM against Pageview. And none of those methodologies are really shared by a brand advertiser. The goals and uses are different.On twitter.com
Mood -5 🙁