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mchowla pbannist humanpropensity luk_wlodarczyk SimonJHarris KyleDozeman I believe that behavioral targeted advertising increases the effectiveness of fraud and misinformation schemes that have specific KPIs that are not conversions or sales. But that it doesn't help with brands who are trying to convert users to sales.Permalink On twitter.com
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Mood -6 🙁
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mchowla pbannist humanpropensity luk_wlodarczyk SimonJHarris KyleDozeman Besides... If you don't believe user targeting is valuable at all then getting rid of it is a performance lift and overall good. If you do believe it's valuable then the things that make it valuable are also the things that make it inextricably dangerous.On twitter.com
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Mood +1 🙂