Chronotope’s avatarChronotope’s Twitter Archive—№ 146,635

    1. …in reply to @humanpropensity
      humanpropensity pbannist luk_wlodarczyk SimonJHarris KyleDozeman TBC: not just re-targeting. Arguably FLEDGE presents as the solution for retaining some level of advertising-system-based user-level targeting *overall*.
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  1. …in reply to @Chronotope
    humanpropensity pbannist luk_wlodarczyk SimonJHarris KyleDozeman I think the core conflict is very bare here. The value in the ecosystem is perceived to come from user targeting. When Google folks talk about the 50-70% value from 3p cookies, that value *is from* the perceived value attached to user targeting. FLEDGE aims to preserve that value
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    1. …in reply to @Chronotope
      humanpropensity pbannist luk_wlodarczyk SimonJHarris KyleDozeman I would argue that this value is a perception unattached to the actual value. That this makes assumptions of value that cannot be proved out without the existence of a world that totally eliminates user targeting as an option. But others disagree...
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      1. …in reply to @Chronotope
        humanpropensity pbannist luk_wlodarczyk SimonJHarris KyleDozeman And for those who believe that 3p provides a specific quantifiable value that is very high that cannot be replicated through other means... that value comes from user targeting. FLEDGE (and Topics) aims to retain that value while shifting responsibility away from GAM.
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