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I think this thread covers some great questions to discuss but as to what this says about privacy & economics I think there is a clear but hard answer that many are unwilling to acknowledge... swodinsky/1496599904113864708Permalink On twitter.com
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Surveillance Capitalism is inextricable from capitalism, it is the technical endpoint of the capitalist project. There is no "good version" of capitalism where the ad tech marketplace OR our larger economic system keeps humming along as it is only we have privacy now...Permalink On twitter.com
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Ad Tech, as a larger project, is inherently predatory, the black box, lack of transparency, unavoidable multilevel conflicts of interest, endless expansion & fraud, all these show a system of full on anarchic capitalism that is what our economic system wants to make EVERYTHING.Permalink On twitter.com
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Ad tech is the American Economy when the libertarians win. It's just the marketing-buy version of crypto. These things share the same philosophy. For ad tech to realize endless expansion it requires endless increasing detail user data. The marketplace prices it into valuations...Permalink On twitter.com
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When people talk about the "subprime ad crisis" the thing they usually don't understand is that the big threat isn't that there is limited eyeballs in the world. As long as the black box of individualized tracking is *possible* then ad tech can manufacture more "attention"...Permalink On twitter.com
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The ad tech ecosystem is intimately intertwined w/fraud. One estimate puts fraud in ad tech display between 2% and 98% & uncertainty is *by design*. As long as individualized user tracking is possible there will always be more users to manufactured... mashable.com/2016/06/09/ad-fraud-organized-crime/#NEIQuQmMSsqEPermalink On twitter.com
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This then is the subprime situation shown by Apple, this manufactured market, built on manufactured users, built on manufactured supply & arbitraged demand to the *perfect market*. You want money? You just work hard by arbitraging some ads, or build fake users, or a fake site...On twitter.com
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Once you realize that ad tech powered by individual user data is really the ultimate expression of capitalism it's clear what is going on with valuations and profits. They were always fake, these valuations were always bullshit, this isn't *injury* it's stabilization...Permalink On twitter.com
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The marketplace's reaction to Apple's privacy measures is the realization of the most horrifying thing that can happen to a capitalist marketplace: the end of fictitious capital. These companies haven't been broken by privacy... they've been brought down to baseline reality...Permalink On twitter.com
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See the subprime crisis for advertising isn't that we are going to run out of attention. Attention is endless my friends and if it wasn't endless we'd have to make it endless...Permalink On twitter.com
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No the crisis is that the end of *users*. The ad tech marketplace is essentially staring down the end of its financial instruments marketplace. An attention instruments marketplace. A surveillance instruments marketplace that has been the core of ad tech expansion for a decade...Permalink On twitter.com
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What does this sudden attack on marketplace value of companies dependent on user tracking tell us about privacy and economics? It tells us that there is no privacy in an unbridled capitalist system... and that there is no unbridled capitalist system when we enact privacy...Permalink On twitter.com
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This is the fundamental disagreement I have with the thesis of Zuboff's Surveillance Capitalism: that ad tech's state represents an aberration from Good Capitalism that we can reverse. It does not. There is no Good Capitalism, but there is capitalism we can rein in...Permalink On twitter.com
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And when we rein in capitalism... capital decreases. This is not only going to be Apple. The question remaining is to what extent do states want to value the lives and sanity of their citizens by enacting privacy regulation over the modern robber barons of the internet age...Permalink On twitter.com
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Now there may be some folks who are finding the profit in disrupting the system right now as we are in urgent need of new tools and new systems and that is an area ripe for innovation. And privacy marketing means that cos (notably Apple) will make money off of privacy stances...Permalink On twitter.com
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But to the extent that privacy benefits some small number of operators, it is deflationary of the ad tech market. What does that say about privacy and economics? Well let me tell you what you're going to have to adapt to: Ad tech is capitalist. Privacy is not.Permalink On twitter.com
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And what does that mean for the ad tech ecosystem of bs companies, sketchy processors, agency dark pools, irresponsible exchanges, and fraud? Well folks, the subprime crisis for ad tech is here and it is now.Permalink On twitter.com
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