Chronotope’s avatarChronotope’s Twitter Archive—№ 145,670

        1. I think there's an additional factor for technology adoption that business need to consider and that's reputational cost, especially media biz that transact on reputation. Increasingly users are aware of bad tech, privacy, surveilling ad tech and ecological impact...
      1. …in reply to @Chronotope
        Usually when considering if to adopt a technology, we look at things like cost, effectiveness, it's integration into our existing stack, etc... but increasingly technology choices for businesses can impact their reputation...
    1. …in reply to @Chronotope
      This has become a rising issue in ad tech where bad adoptions and privacy invasive tech has met with user feedback. It's only going to become more common...
  1. …in reply to @Chronotope
    I think that, in that framework, understanding that privacy marketing is a thing and it has become a thing not just for your phone but for companies operating on webpages that increasingly have to ask for consent, the idea of Criteo running a super bowl ad makes a more sense...
    1. …in reply to @Chronotope
      The place where media companies especially, but all companies in general, need a framework to understand the reputational cost of adoption of a tech is in web3/crypto currency. This is no longer even a conversation about the technology's doubtful efficacy, but it's perception...
      1. …in reply to @Chronotope
        Adoption of NFTs or crypto currency by big name companies that run on their relationships with consumers, specifically news media and entertainment, is increasingly fraught by consumers with real concerns that the tech has no good answers to...
        1. …in reply to @Chronotope
          and the thing is that if the tech has no good answer to your consumer's concerns, then *you* better have a good answer. Without it, companies are facing regular blowback, some of which is likely causing expensive rollbacks of in-flight projects that are no longer feasible...
          1. …in reply to @Chronotope
            It's worth noting that even the mere announcement of consideration of adoption of so-called "web3" tech by company leadership creates immediate negative feedback. Actual quick adoption likely has downstream costs that companies haven't seen yet & that will be hard to quantify...
            1. …in reply to @Chronotope
              This is new ground, the sort of issues that come with hiring someone controversial are now here and potentially compounded with specific technology choices. And I don't think companies are doing that sort of consideration. Somehow they just see it as another platform to be on...
              1. …in reply to @Chronotope
                But technology adoptions need to be considered more carefully now. What is the environmental impact? What is the reputation of the company? The reputation of the technology? What interests does the use of this technology appear to align you with?...
                1. …in reply to @Chronotope
                  I think we're likely to see more companies tripping over this problem in big ways and getting worse and worse results before it gets better. Unfortunately, big changes don't happen because of the small rollbacks, it'll only happen after a big blowup.


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