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This is spot on and such a huge obstacle. Sites can't just cede control like they currently do because it leaves them at a disadvantage commercially and on an innovative basis. Me in 2016: poynter.org/tech-tools/2016/ad-tech-is-broken-heres-how-newsrooms-can-fix-it/ robinberjon/1491422280911826944On twitter.com
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Mood +1 🙂
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One of the things I'm particularly proud of with my work with zeus is that we aren't just taking over and being another blinder in front of publishers we work with, we encourage and help publishers fully take on the reins of their own ad tech. This is incredibly important stuff.Permalink On twitter.com
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