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acfou kfranasz swodinsky Tralallama Calling getFingerprint more than once is plain broken. It shouldn't need to be called once, but someone has screwed up and set up the browser to do a very expensive operation an excess number of times without a proper limit...On twitter.com
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acfou kfranasz swodinsky Tralallama The overly fast refresh rate combined w/mostly programmatic screams to me either an exec doesn't understand impressions/pageview is a poor KPI or your ad tech vendor is intentionally ripping you off by making you ineligible for AdX to favor their own exchange at a cheaper rate...Permalink On twitter.com
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acfou kfranasz swodinsky Tralallama It's either foolishness, being ripped off, or a lack of patience to wait for doing ads properly (optimizing for CPMs and RPM) that causes a consistent, site-wide 15s refresh like that. Especially when you could increase impressions/pv with a better ad map...Permalink On twitter.com
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Mood +3 🙂
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acfou kfranasz swodinsky Tralallama Setting your site to 15s refresh consistently, site-wide, is a kamikaze maneuver. Destroys performance, gets you excluded from partners, demolishes viewability. Also makes it harder to load ads down-page because so many network requests are happening from the top ads. Kills videoPermalink On twitter.com
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acfou kfranasz swodinsky Tralallama It makes numbers look good for a while, but eventually you hit the deck & you have to spend twice as long pulling out of the death spiral. I supposed if it is a temporary thing, it could be because someone oversold on Direct and needs more impressions. Could be temp in that case.Permalink On twitter.com
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acfou kfranasz swodinsky Tralallama But in the long term the answer is that there is no ROI. It's just people who don't understand what they're doing either being ripped off or juicing the numbers for a quarterly report to an exec or board who don't understand what the right numbers that need to go up are.Permalink On twitter.com
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acfou kfranasz swodinsky Tralallama There are a lot of reasons, but they don't usually map to good business. Often what happens is site owners get addicted to a specific imp/pv count and create situations through sales or reporting where it becomes impossible for them to move the dial...Permalink On twitter.com
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acfou kfranasz swodinsky Tralallama Inevitably, the end result of this process is either the site learns better and stops or, to keep the inflated numbers up while worse site experiences drive away users, they are forced to resort to arbitrage, further narrowing their margins. Then it's fix or burn time.Permalink On twitter.com
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Mood -3 🙁