Chronotope’s Twitter Archive—№ 144,384

…in reply to @Chronotope
Anyway, the right solution for small businesses that cater to a specific audience is still contextual, especially because then they also happen to lift the boats of the specialty media of their audience with ad revenue and still get their stuff in front of the right audience.
On twitter.com ❤️ 7 Favorites 2022 Jan 19 Mood +1 🙂

…in reply to @Chronotope
Specialty media has suffered significantly from being pushed out by the user targeting made available on big tech platforms. Instead ad dollars go to platforms that hesitate to take down white supremacists. I'd much rather alter the ecosystem in the other direction.
Permalink On twitter.com ♻️ 1 Retweets ❤️ 7 Favorites 2022 Jan 19 Mood -3 🙁

…in reply to @Chronotope
The centralized ad tech ecosystem that individualized user targeting enables is bad for any of us interested in a more diverse media ecosystem.
Permalink On twitter.com ❤️ 3 Favorites 2022 Jan 19 Mood -1 🙁

…in reply to @Chronotope
(Also, my intent is not to lock tatiianarice out of this discussion, just wanted to capture Twitter's choice of categorization, here's the original tweet) tatiianarice/1483832923300286474
Permalink On twitter.com ❤️ 4 Favorites 2022 Jan 19 Mood 0

…in reply to @Chronotope
As a Jew, I miss stuff like Heeb Magazine and other specialty media I used to have access to in college but has since been rendered extinct by the ecosystem of user data, too small and specialized to get programmatic dollars & a topic advertisers wouldn't touch, and thus extinct
Permalink On twitter.com ❤️ 2 Favorites 2022 Jan 19 Mood 0

…in reply to @Chronotope
Programmatic ill serves any media that would talk about the issues of people of any identity outside of the "cultural standard" (White & Christian). We've seen again and again: basic terms of identity are on advertiser blocklists... yet somehow ads still flow to the fascists.
Permalink On twitter.com ❤️ 2 Favorites 2022 Jan 19 Mood -4 🙁

…in reply to @Chronotope
Removing user targeted advertising from the ecosystem will put pressure on brands & agencies to change stuff like this, when they have to actually deal with contextual-based targeting and no longer have protected classes available for negative-targeting. variety.com/2020/digital/news/vice-advertiser-block-black-lives-matter-keywords-1234648046/
Permalink On twitter.com ❤️ 7 Favorites 2022 Jan 19 Mood +1 🙂

…in reply to @Chronotope
The digital ecosystem for ad tech is a huge interconnected system that can't be fixed without serious change, and the biggest change it needs is to *stop transacting on individuals*.
Permalink On twitter.com ❤️ 11 Favorites 2022 Jan 19 Mood 0

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