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eric_seufert duncanwc I think you fundamentally are misunderstanding what is implied by "surveillance" in this context. Both of the use cases you separated are generally considered included: "the commodification of personal data with the core purpose of profit-making" en.wikipedia.org/wiki/Surveillance_capitalism
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eric_seufert duncanwc Both behavioral and demographic data are personal data and therefore surveillance advertising would encompass both of them.
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eric_seufert duncanwc I'm not sure what standard you're using for "surveillance" in this context, but I would be interested in finding out how you came to it!