Chronotope’s avatarChronotope’s Twitter Archive—№ 143,406

  1. …in reply to @pilhofer
    pilhofer jeffjarvis DavidClinchNews I do think there's an additional factor here which is that The Athletic's user data, which has logged in users, with emails, tied to content that has location as a contextual factor, is highly valuable to the NYT from a direct sales perspective.
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    1. …in reply to @Chronotope
      pilhofer jeffjarvis DavidClinchNews NYT's ability to geofence ad buys based on contextual is low, & they've turned off the sketchy vendors who would otherwise allow them to do so at any real level of detail. Now, even if subs lists have a ton of overlap, NYT has significantly improved capacity to geo their sales
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