donohoepilhofer For sure, and as someone who worked for publishers that weren't in that room I can tell you that many of *them* didn't ask for it. Also... this is the third origin story of AMP I've been told, the other two came from inside Google...
donohoepilhofer so it might be worth wondering--did select publishers make this take shape or... did they just sort of play into an existing idea already moving forward in Google?